Gartner Research

Presentation of Multichannel Marketing Effectiveness Survey 2017: Marketers Are on a Mission to Advance Multichannel Marketing Results

Published: 20 November 2017

ID: G00343646

Analyst(s): Adam Sarner , Noah Elkin

Summary

Marketing leaders are progressing in their multichannel marketing capabilities, but they continue to seek alignment with core customer engagement moments. Nearly 40% of respondents say reaching audiences at the right moments using advanced techniques is their top multichannel marketing challenge.

Table Of Contents

Overview

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