Gartner Research

Market Insight: Leverage the Value of Connections in Retail Ecosystems and Digital Business Platforms

Published: 27 November 2017

ID: G00343180

Analyst(s): Molly Beams


Ecosystems are everywhere in retail, providing a critical layer of value to the operational processes that rely on them. Technology strategic planners must understand the deeper purpose of ecosystems to best capitalize on their offering's contextual value, opportunities and partner relationships.

Table Of Contents


Background and Context

  • Ecosystem Dynamics
    • Internal vs. Private vs. Public

The Impact

  • Determine Which Ecosystems Your Offering Plays In and Its Role
    • Ecosystem Role: Concentrate on What the Offering Does, Not What It Is
  • Communicate Your Value to Ecosystems in Your Messaging
    • Ecosystem Value: Concentrate on What the Connections Make Possible, Not the Connections Themselves
  • Shape and Prioritize Your Partner Strategy Using Your Ecosystem Context
    • Ecosystem Partners: Concentrate on Relationships That Provide Collaborative Advantage, Not Just Technical Integrations
  • Define a Roadmap of Ecosystem Headlines That Is Integral to Your Product and Portfolio Strategy
    • Ecosystem Roadmap: Prioritize Interoperability, Analytics and Security Along With Traditional Functional Enhancements


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