Optimizing the consumer experience is an imperative. The growing complexity of CRM systems makes delivering a consistent customer experience a challenge. Gartner provides technical professionals responsible for architecting CRM systems an introduction to orchestrating CRM and CIAM systems.
- CRM Challenges
- Market Validation of the Importance of CRM — CIAM Interoperability
- How CIAM Is Different From CRM
- How CIAM Can Help
- CRM Data Consolidation Projects Don't Replace the Need for CIAM
- Examples of CRM-CIAM Integration
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