Gartner Research

Agile Marketing Methodology

Published: 31 August 2016

ID: G00347933

Analyst(s): Marketing Research Team


In this research, we answer the question “What is Agile Marketing?” Agile Marketing is a project management style that many marketers are adopting or exploring: It is an iterative approach to running certain marketing activities and incorporates short feedback loops called “sprints.” These sprints result in “minimum viable products,” which are prototypes that marketers test with customers to spot improvements.

Table Of Contents

More Detail

Swift Feedback Loops

“Agile” Versus “Waterfall”

More Than Just Nimble

Agile Origins

About This Research

Additional Resources

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