Gartner Research

Boosting Survey Engagement

Published: 16 October 2016

ID: G00347935

Analyst(s): Market Insights and Analytics Research Team


In this research, we answer the question “What short-term actions can be taken to increase survey response rates?” Survey response rates continue to decline, forcing companies to expand their sample size to maintain historical response rates. To reverse this trend, companies need to focus on creating surveys that their customers and consumers want to take and that serve as a positive part of the brand experience.

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