Gartner Research

Building a B2B Social Media Capability

Published: 24 October 2016

ID: G00347936

Analyst(s): Marketing Research Team

Summary

In this research, we answer the question “What are the markers of a successful social media capability?” Leading companies invest in their ability to listen to, participate in, and manage conversations that are happening online about their company, brand and products. To succeed, marketers should be intentional about their social media monitoring strategy, set some rules of engagement upfront, and use an “always on” approach.

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