Gartner Research

Evaluation Guide for B2B Content Effectiveness: A Blueprint for Content Marketing Success

Published: 25 October 2016

ID: G00347937

Analyst(s): Marketing Research Team

Summary

Each of the four types of B2B content has a short set of defining and easily observable characteristics. We present a list of the four types and a checklist of qualifiers.

Table Of Contents

Disruptive Content

Connecting Content

Motivating Content

Prescriptive Content

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