Gartner Research

EIM 1.0: Setting Up Enterprise Information Management and Governance

Published: 20 November 2017

ID: G00342309

Analyst(s): Thornton Craig


Many organizations struggle to implement successful EIM and information governance programs. Gartner's method for designing and implementing comprehensive information governance as part of an EIM program helps technical professionals create EIM programs that are easy to understand and adaptable.

Table Of Contents

Problem Statement

The Gartner Approach

The Guidance Framework

  • Product Development Framework
  • Prework 1: Product Management Perspective on EIM
    • Prework 1a: The Product Is EIM
    • Prework 1b: The EIM Constituency Is the Market
    • Prework 1c: EIM Program Participants
  • Prework 2: Envision EIM and Information Governance
  • Prework 3: Identify Major Enterprise Information Problems and Build a Business Case
  • Prework 4: Evaluate the State of Enterprise Information: Study the Market
  • Prework 5: Build a Business Case for the EIM Product
  • Prework 6: Ensure Executive Sponsorship
  • Prework 7: Ensure Entitlement and Authority of the EIM Program Participants
  • Prework 8: Fit the Product to the Organization
  • Prework 9: Product Wrapping
  • Step 1: Strategize and Plan
    • Align Strategy With Vision
    • Appraise the Impact of EIM
    • Establish Foundation
    • Develop a Strategic Roadmap
    • Govern Inside the Funnel
  • Step 2: Define Features
    • Focus on Value for Constituents
    • Develop Product and Marketing Requirements
    • Importance of Prioritization
    • Release EIM 1.0 Defined
    • Feature Development
    • Enforcement
    • Evolution
  • Step 3: Deliver an EIM Release
    • Utilize Release Cycles
    • Center the EIM Release Cycle Around the User Community
    • Communication
    • EIM 1.0 Launch
  • Step 4: Measure and Improve
    • Quantify EIM Program Performance
    • Ensure EIM Program Scalability
    • Plan Improvements
    • Validate Assumptions
  • Step 5: Market and Sell EIM and Information Governance
    • Product Marketing
    • Reach the Target Audience
    • Track Successes
    • Look for New Opportunities

Risks and Pitfalls

Gartner Recommended Reading

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