Gartner Research

Five Lessons Successful Survivors Learned in the Transition to Subscription-Based Business Models

Published: 20 November 2017

ID: G00338632

Analyst(s): JP Corriveau , Laurie Wurster


Pay-as-you-go IT models and a growing acceptance of subscription are driving subscription-based business models across all types of products, including software. This research provides technology business unit leaders five critical steps to achieve success in the transition.

Table Of Contents
  • Key Challenges



  • Ease Into a Subscription Model
  • Break Down Entry Barriers With Subscription
  • Improve Value and Create Recurring Revenue Streams Through Subscription
  • Use Value Articulation and Pricing as Levers to Influence Transition Speed
  • Ensure Partner and Reseller Revenue Streams Remain Intact

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