Gartner Research

Excellence in Business Cases, Metrics Alignment and Cross-Functional Involvement Leads to NPI Success

Published: 21 November 2017

ID: G00344089

Analyst(s): Janet Suleski , Mike Griswold


CEOs believe that too many new product introductions fail and consider these NPIs to be a cross-functional discipline. As a result, supply chain leaders can use this research to examine their teams' practices and the ability to contribute to improved, end-to-end NPI outcomes.

Table Of Contents
  • Key Challenges



  • Advocate for Postlaunch Reviews and Expanded Use of Analytics Technologies
  • Align Internal Process Performance Metrics to External Market Results Metrics
  • Improve Shared Visibility to NPI Launch Status

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.