CEOs believe that too many new product introductions fail and consider these NPIs to be a cross-functional discipline. As a result, supply chain leaders can use this research to examine their teams' practices and the ability to contribute to improved, end-to-end NPI outcomes.
- Advocate for Postlaunch Reviews and Expanded Use of Analytics Technologies
- Align Internal Process Performance Metrics to External Market Results Metrics
- Improve Shared Visibility to NPI Launch Status
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