Gartner Research

Supply Chain Brief: Promote Supply Chain's Strategic Standing With NPI Investment Successes

Published: 21 November 2017

ID: G00344644

Analyst(s): Janet Suleski


CEOs' prioritization of top-line revenue growth requires CSCOs to improve new product introduction capabilities within supply chain planning. CSCOs can use a cascaded strategy framework to prioritize supply chain investments in NPI and showcase supply chain's contributions to the top line.

Table Of Contents

What You Need to Know


  • Peers' Weak Perceptions of Supply Chain Challenges CSCOs' Plans

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