Gartner Research

Articulating the Business Value of APIs

Published: 24 November 2017

ID: G00343867

Analyst(s): Anne Thomas , Aashish Gupta


Many business executives consider the subject of application programming interfaces as too technical for their concern. Application leaders must communicate the business value of an API program to CEOs and CIOs in terms that directly align with their strategic priorities.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Application Leaders Who Focus on Technical Rather Than Business Benefits Often Fail to Secure Executive Backing for an API Program
    • Articulate Clearly How an API Program Aligns With Specific CEO Priorities

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