Gartner Research

Managing Business Demands for Market Insights

Published: 02 June 2016

ID: G00348073

Analyst(s): Market Insights and Analytics Research Team

Summary

We recently hosted 12 senior leaders of smaller Market Insights teams (about 10 or fewer team members) to discuss challenges and share solutions in a virtual roundtable session. Small Market Insights teams, working with limited budgets, can still have a big impact on the business, yet functional effort is often spread thin across many low-value projects rather than focused on high-value insight generation.

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