Gartner Research

How to Get Started with Agile Marketing

Published: 31 August 2016

ID: G00348077

Analyst(s): Marketing Research Team


In this research, we answer the question “How do I get started with Agile?” There are three things Marketing can do to start on their Agile journey. First, encourage collaboration — this lends best to matrixed organizations. Second, use minimum viable products — early working prototypes — to test and refine ideas. Third, work to build a flexible project outline, rather than a rigid plan.

Table Of Contents

More Detail

Agile Takes Time and Rigor

Three Tips for Agile Beginners

About This Research

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