Gartner Research

Mobilize Your Workforce to Enhance Social Marketing Through Employee Advocacy

Published: 30 November 2017

ID: G00341363

Analyst(s): Jay Wilson


Employee advocacy programs are increasing in popularity among marketing leaders seeking new ways to distribute content organically. When done according to the best practices outlined here, they can amplify social marketing and sales efforts while improving employee engagement.

Table Of Contents
  • Key Challenges



  • Focus on Employee Engagement First
  • Have a Training and Compliance Plan in Place
  • Curate a Diverse Stream of Content
    • Employee Advocacy Tools

Case Study

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