Gartner Research

Predicts 2018: Mobile Apps and Their Development

Published: 04 December 2017

ID: G00341516

Analyst(s): Jason Wong , Marty Resnick , Adrian Leow , Van Baker , William Clark , Magnus Revang

Summary

The "post-app" era will change mobile app strategies and the definition of "mobility." Application leaders must embrace new ways of interacting with mobile apps to keep consumers engaged as mobility becomes the gateway to digital business.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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