Gartner Research

Ignition Guide to Budget Planning for Customer Experience

Published: 14 February 2016

ID: G00349018

Analyst(s): Customer Experience Research Team


This guide will help you: create an effective budgeting process, allocate resources efficiently to achieve strategic objectives, and build flexibility in the budget to reflect potential changes in business conditions.

Table Of Contents



Step 1 of 5: Plan the Budgeting Process

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 5: Collect Information for Budget Preparation


How to Set Up for Success

Step 3 of 5: Create a Draft Budget Based on Customer Experience Priorities


How to Set Up for Success

Step 4 of 5: Finalize the Budget, and Communicate with Business Stakeholders


How to Set Up for Success

Step 5 of 5: Monitor Budget Performance

Review Your Performance

Keys to Continued Success

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.