Gartner Research

How to Market the Value of Marketing to the Enterprise

Published: 05 December 2017

ID: G00347305

Analyst(s): Christopher Ross , Benjamin Bloom

Summary

Communicating marketing's impact internally is almost as important as delivering results. Marketing leaders must establish an effective means of evangelizing the value of marketing to the company to grow influence, strengthen internal support and demonstrate business impact.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Marketing Leaders Must Become Better Communicators Internally
  • Follow These Seven Steps to More Effective Evangelizing
  • Avoid Five Common Communication Traps

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