Gartner Research

Bounded Social Media Analysis (Hallmark)

Published: 05 May 2016

ID: G00348905

Analyst(s): Market Insights and Analytics Research Team

Summary

When it comes to analyzing social media data, some market insights functions take an exploratory approach, examining all of their available social media data without any preliminary research questions or hypotheses.

Table Of Contents

The Current Approaches

Hallmark’s Bounded Strategy

Hallmark’s Results

Take Home Tool

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