Gartner Research

Vendor Rating: Adobe

Published: 06 December 2017

ID: G00346822

Analyst(s): Stephen R. Wellman, Jay Heiser, Gene Phifer, Adam Woodyer, Andrew Frank , Bryan Yeager , Stephen White

Summary

Adobe has laid out a vision of "experience business" as the next phase of enterprise evolution, and positioned its content and data platforms and tools as keys to its realization. IT and marketing leaders need a clear-eyed assessment of how Adobe's offerings fit into their own experience roadmaps.

Table Of Contents

Overall Rating

  • Overall Rating: Positive

Detailed Rating

  • Product/Service: Strong
    • Creative Cloud
    • Experience Cloud
    • Document Cloud
  • Support/Account Management: Positive
  • Pricing Structure: Variable
  • Technology/Methodology: Positive
  • Strategy: Strong
    • Business Strategy
    • Technology Strategy
  • Corporate Viability: Strong
    • Financial: Strong

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