Gartner Research

IoT Is a Divided Market — Which Piece Will You Capture, and What's Your Plan?

Published: 07 December 2017

ID: G00335435

Analyst(s): Peter Havart-Simkin


As IoT expands and fragments into multiple market segments with diverse solution needs, technology business unit leaders must analyze and understand the differences to target, and focus on, investments, product portfolios, and go-to-market strategy to win addressable IoT markets.

Table Of Contents



  • The IoT Market Infographic
    • Product and Technology Alignment
    • Go-to-Market Alignment — The Path to IoT Success

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