Gartner Research

CMO Perspective: Six Types of Marketing Technology Leaders

Published: 20 December 2017

ID: G00333270

Analyst(s): Anna Maria Virzi , Kirsten Newbold-Knipp


The chief marketing technologist's role is more than navigating a sea of martech options. It includes cultivating a roadmap and championing adoption to empower a strategy that fits the ambitions and maturity of a marketing organization. CMOs, learn to identify the CMT your organization needs.

Table Of Contents


What You Need to Know

  • Marketers Take the Lead on Martech Purchases
  • Marketing Technology Leaders' Skills and Specialties Vary Greatly
  • A Chief Marketing Technologist Must Be in Sync With an Organization's Marketing and Business Culture


  • Six Archetypes: Matching the Role to Your Organization
  • Elevating the Role of Marketing Technologist: Mayur Gupta
  • Where the Chief Marketing Technologist Lives in an Organization

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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