Gartner Research

SWOT: Fitbit, Worldwide

Published: 22 December 2017

ID: G00343751

Analyst(s): Roberta Cozza

Summary

Fitbit remains a leader in the fitness tracker segment, but must offer more personalized services and extend its model to significantly grow its business. Technology strategic planners should assess the benefits of partnering on analytics or competing against Fitbit.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners
  • Implication for Fitbit
  • Company Overview
  • Methodology

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