Gartner Research

Survey Analysis: How to Use Sales Enablement to Complement Your CRM Capabilities

Published: 03 January 2018

ID: G00348857

Analyst(s): Ilona Hansen, Julian Poulter


Sales enablement technologies support sales teams' effectiveness, leading to increases in client revenue. Technology strategic planners looking to compete in this market, which has 15.5% annual growth, can use this document to invest in fast-growing technology areas with end-user awareness.

Table Of Contents
  • Key Findings

Survey Objective

Data Insights

  • Stage of Deployment of Sales Enablement Tools and What's Hot
  • Awareness and Use of Artificial Intelligence and Machine Learning Within Sales
  • CRM Budgets
  • Sales Enablement Processes and Initiatives
  • The Opportunity Closing Process
  • Sales Enablement Measurement
  • Methodology

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