Gartner Research

Report Highlight for Market Trends: CSPs Implement Analytics-Based Customer Retention Strategies

Published: 04 January 2018

ID: G00349754

Analyst(s): Rishi Tejpal

Summary

Changing market and consumer dynamics are leading CSPs to refocus their retention initiatives by leveraging data and analytics. CSP technology product marketing leaders need to leverage insights from data and analytics to understand churn drivers and implement targeted retention strategies.

Table Of Contents

Objective

Report Highlight

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