Gartner Research

Invest Implications: 'SWOT: Fitbit, Worldwide'

Published: 04 January 2018

ID: G00350814

Analyst(s): Andrew Neff

Summary

Fitbit remains a leader in the fitness tracker segment, but must offer more-personalized services and extend its model to grow its business. Fitbit is experiencing an increase in competition from wearables in adjacent product categories that are substitutes for wristbands and clip-on trackers.

Table Of Contents

Company Impact

Investment Implications

What to Watch

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