Gartner Research

Tech Go-to-Market: Three Keys to Successfully Launching Demand Generation Campaigns for New Products

Published: 04 January 2018

ID: G00346963

Analyst(s): Christy Ferguson

Summary

Effective demand generation campaigns are critical for product launch success. Technology product marketing leaders must develop targeted campaigns utilizing a balanced marketing mix and continually track results to optimize campaigns to impact pipeline and growth.

Table Of Contents

Introduction

Analysis

  • Deliver an Internal Launch in Advance of the Market Launch
  • Develop a Momentum-Building, Sustained Multichannel Demand Generation Campaign to Support External Launch
    • Content Development
    • Identify Appropriate Marketing Channels
  • Measure and Optimize Campaign Efforts

Summary

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client