Gartner Research

Create a Unified Commerce Experience for Retail Shoppers by Aligning, Planning and Executing

Published: 04 January 2018

ID: G00346941

Analyst(s): Mike Griswold


Shoppers want a seamless experience across sales channels, but retailers struggle to align plan and execute. This research helps retail supply chain leaders responsible for planning implement MIOE/S&OE to enable unified commerce.

Table Of Contents
  • Key Challenges



  • Ensure Executive Support and Enthusiasm for MIOE/S&OE by Highlighting Its Link to Unified Commerce
  • MIOE/S&OE Planning and Execution Alignment Enables Three Critical Unified Commerce Capabilities
  • Take the MIOE/S&OE Self-Assessment to Identify Current State
  • Identify Current Meetings That Align With MIOE/S&OE Topics. Plan to Consolidate/Coordinate for Consistency and Reinforcement of MIOE/S&OE Message

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.