Gartner Research

Build and Market Cloud-Based Offerings Primer for 2018

Published: 04 January 2018

ID: G00344132

Analyst(s): Gregor Petri , Sid Nag


The cloud market will continue to grow rapidly throughout 2018, led by digital giants and hyperscalers. Technology business unit leaders must constantly tune how they build and market cloud-based offerings to align with distinct emerging customer dynamics, disruptive technologies and competitors.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Cloud go-to-market: How are the leading product, channel, pricing and marketing strategies for cloud-based offerings evolving?
    • Cloud market: How are the market and growth opportunities for cloud-based offerings evolving?
    • Cloud competitors: How are competitive cloud-based offerings and strategies evolving?
    • Cloud customers: How are customer requirements, behaviors and mindsets for cloud-based offerings evolving?
    • Cloud technologies: How are core and enabling technologies for cloud-based offerings evolving?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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