Gartner Research

Digital Commerce Primer for 2018

Published: 05 January 2018

ID: G00344305

Analyst(s): Jennifer Polk

Summary

Marketing leaders' most mission-critical priority is revenue growth. Digital commerce offers a way to reach that objective. Yet, many struggle to seize the opportunity. Our 2018 research helps marketing leaders orient strategies, resources and technologies to deliver digital commerce revenue growth.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I deliver relevant digital commerce strategies?
    • How do I align marketing to maximize digital commerce results?
    • How do I use technology to execute digital commerce strategy and innovation?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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