Gartner Research

Digital Commerce Technologies Primer for 2018

Published: 05 January 2018

ID: G00343992

Analyst(s): Jason Daigler

Summary

Successful digital commerce is increasingly complex now that both customers and businesses are digitally enabled. Application leaders responsible for digital commerce technologies must develop strategies based on future trends and execute tactical projects to deliver a superior customer experience.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I develop a digital commerce strategy that aligns with the changing state of commerce and customer expectations?
    • How do I select a digital commerce platform or architecture that will help me meet my business goals, maintain flexibility and position me to adapt to trends?
    • Which digital commerce ecosystem components should I pursue?
    • Which digital commerce trends do I need to prepare for in the short term? Long term?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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