Gartner Research

Exploit IT Services Market Dynamics Primer for 2018

Published: 05 January 2018

ID: G00344140

Analyst(s): Susan Tan , Patrick Sullivan , Arup Roy , Ed Anderson


IT services providers will need to reinvent themselves in order to navigate the changes in the IT services market dynamics or risk becoming obsolete. Gartner's research will help technology business unit leaders overcome challenges and identify growth opportunities in the digital age.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Where are the most promising growth opportunities in the IT services market for both revenue and profit?
    • How will digital transformation, intelligent automation, cloud-first strategies and data and analytics impact the IT services opportunity?
    • What are the implications of changing IT services buyers and buying behaviors, and changing market dynamics and technology?
    • How do service providers compare in performance and differentiate for competitive advantage?
    • What metrics and best practices will you need to achieve service effectiveness, increased margins and a strong value proposition?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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