Gartner Research

Content Marketing and Management Primer for 2018

Published: 09 January 2018

ID: G00344128

Analyst(s): Kirsten Newbold-Knipp


Content is the fuel that feeds all customer experiences and marketing channels. Gartner's 2018 coverage of content marketing and management gives marketing leaders actionable advice to scale relevant content and deliver business results with content marketing.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do you build a content-rich marketing strategy to support personalized multichannel marketing?
    • How do you develop, execute and measure a differentiated content marketing strategy?
    • As the need for automation, optimization and distributed content operations increases, what's the right mix of content creation and publishing tools?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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