Gartner Research

Maximize Your Distributed Marketing Organization

Published: 12 January 2018

ID: G00333292

Analyst(s): Noah Elkin

Summary

Complex organizations work with extended stakeholder networks to achieve business results, using a diverse marketing mix. Marketing leaders must implement elastic decision making and governance structures, providing stakeholders with shared access to tools, resources and customer insights.

Table Of Contents

Analysis

  • Plan for a Diverse Channel Mix

Research Highlights

  • Understand the Fundamentals of Distributed Marketing
  • Identify Social Marketing Scenarios That Can Enhance Distributed Brands
  • Explore How Content Can Drive Successful Distributed and Channel Marketing

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