Gartner Research

Market Insight: Refine Your CSP Market Segmentation to Gain Share in NFV/SDN Investment

Published: 09 January 2018

ID: G00348201

Analyst(s): Michael Porowski , Amresh Nandan , Jouni Forsman , Peter Liu


Network-based CSPs are increasingly adopting NFV/SDN as part of their digital transformation journey and have varied expectations from partners. Technology product marketing leaders should leverage Gartner's survey findings to innovate CSP market segmentation to improve their go-to-market strategy.

Table Of Contents


Background and Context

  • Status, Budget and Ownership of NFV/SDN Programs
  • Multifaceted Dynamics of CSP NFV/SDN Adoption

The Impact

  • Resegment the CSP Market and Craft Segment-Specific GTM Strategies
  • Focus on Goals of Maximum Impact, Fulfilled Through Your Ecosystem
  • Be a Business Partner for Transformation, Instead of a Product and Service Supplier


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.