Gartner Research

Market Insight: Refine Your CSP Market Segmentation to Gain Share in NFV/SDN Investment

Published: 09 January 2018

ID: G00348201

Analyst(s): Michael Porowski , Amresh Nandan , Jouni Forsman , Peter Liu

Summary

Network-based CSPs are increasingly adopting NFV/SDN as part of their digital transformation journey and have varied expectations from partners. Technology product marketing leaders should leverage Gartner's survey findings to innovate CSP market segmentation to improve their go-to-market strategy.

Table Of Contents

Analysis

Background and Context

  • Status, Budget and Ownership of NFV/SDN Programs
  • Multifaceted Dynamics of CSP NFV/SDN Adoption

The Impact

  • Resegment the CSP Market and Craft Segment-Specific GTM Strategies
  • Focus on Goals of Maximum Impact, Fulfilled Through Your Ecosystem
  • Be a Business Partner for Transformation, Instead of a Product and Service Supplier

Conclusion

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