Gartner Research

5 Best Practices for Success in Life Science Digital Multichannel Marketing

Published: 09 January 2018

ID: G00341997

Analyst(s): Stephen Davies


Building successful digital multichannel marketing solutions requires focus on best practices that affect architecture, customer orientation and segmentation, content management, and analytics. Life science CIOs leveraging digital for commercial impact should benchmark efforts to identify and close gaps.

Table Of Contents
  • Key Challenges



  • Adopt an Enterprise Approach to Align Business With Technology
    • Case Study
    • Recommendations
  • Plan a Customer 360 Initiative to Capture a Complete Representation of Customer Information
    • Case Study
    • Recommendations
  • Segment Customers, and Map to Channels to Optimize the Message for Media Type and Customer Preference
    • Recommendations
  • Optimize the Digital Supply Chain to Increase Agility
    • Case Study
    • Recommendations
  • Establish an Analytics Platform
    • Recommendations
  • Deeper Multichannel Marketing Best-Practice Research

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