Gartner Research

Data Management Strategies: Navigating Diverse Roles, Use Cases and Markets

Published: 11 January 2018

ID: G00325874

Analyst(s): Ted Friedman , Roxane Edjlali


As data management diversifies in terms of roles, personas and the use cases that must be supported, so the technology markets increasingly overlap as vendors try to capitalize on these new demands. We provide data and analytics leaders with strategies for navigating this complex landscape.

Table Of Contents
  • Key Challenges



  • Engage Non-IT Roles in Data Management Activities and Enable Them With Suitable Tools and Processes
  • Avoid Creating Project-Specific Solutions
  • Balance Standards-Based Vendor and Tool Selection With Best-Fit Choices

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