Gartner Research

Supply Chain Brief: Nike's Pivot Toward Strategic Partnerships Highlights Need for Retailers to Rethink Collaboration

Published: 12 January 2018

ID: G00319370

Analyst(s): Thomas O'Connor


A movement has begun. Brand manufacturers like Nike are rethinking their routes-to-market, focusing on strategic partnerships and direct-to-consumer selling. Supply chain leaders in retail should take advantage of this shift by positioning themselves as preferred strategic partners.

Table Of Contents

What You Need to Know


  • Brands Look to Take Greater Control of the Shopping Experience
  • Importance of Retailer-Supplier Collaboration Grows
    • Positioning as a Preferred Strategic Partner

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