Published: 17 January 2018
ID: G00344022
Analyst(s): Kelsie Marian, Joanne Joliet, Robert Hetu, Miriam Burt
The centerpiece of unified retail commerce is the customer-centric experience. Successful retailers enable and enhance customer lifestyles by providing consistently pleasurable experiences, and retail CIOs should invest in technologies that unify the execution of customer-facing processes.
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