Published: 10 January 2018
ID: G00351532
Analyst(s): Market Insights and Analytics Research Team
This research examines various customer data synthesis challenges and solutions. Based on conversations with Insights professionals and extensive secondary research, this research outlines options and examples of how Market Insights functions can consolidate their customer information.
Introduction
Challenge 1: Linking Together Data within the Function
Challenge 2: Siloed Data Across Functions
Challenge 3: Data Volume and Complex Storage
Conclusion
Research Methodology
Endnotes
Recommended by the Authors
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