Gartner Research

Enhancing Customer Data Synthesis for Market Insights

Published: 10 January 2018

ID: G00351532

Analyst(s): Market Insights and Analytics Research Team


This research examines various customer data synthesis challenges and solutions. Based on conversations with Insights professionals and extensive secondary research, this research outlines options and examples of how Market Insights functions can consolidate their customer information.

Table Of Contents


Challenge 1: Linking Together Data within the Function

Challenge 2: Siloed Data Across Functions

Challenge 3: Data Volume and Complex Storage


Research Methodology


Recommended by the Authors

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