Gartner Research

Market Guide for Social Analytics Applications

Published: 17 January 2018

ID: G00322983

Analyst(s): Jenny Sussin

Summary

There are two things which differentiate lead social analytics vendors from their innumerous peers. Application leaders should seek vendors who can offer advanced image recognition and integration with primary analytics applications to provide a vision for the oversaturated social analytics market.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • What Social Networks Does the Application Extract Data From?
  • What Type of Data Does the Application Analyze?
  • Is This a SaaS-Based Offering?
  • Does the Application Provider Have Experience Working in My Industry?
  • Does the Application Provider Have Experience Working in My Region?
  • Can the Application's Data Be Integrated With My Other Data?
  • Do I Need a Command Center?
  • How Much Will This Cost?

Representative Vendors

  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Digimind
  • IBM
  • Linkfluence
  • Microsoft
  • NetBase
  • Oracle
  • Salesforce
  • Shareablee
  • Spredfast
  • Sprinklr
  • Synthesio
  • Talkwalker
  • Tracx
  • Unmetric

Market Recommendations

Appendix

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.