Gartner Research

Market Guide for Social Analytics Applications

Published: 17 January 2018

ID: G00322983

Analyst(s): Jenny Sussin


There are two things which differentiate lead social analytics vendors from their innumerous peers. Application leaders should seek vendors who can offer advanced image recognition and integration with primary analytics applications to provide a vision for the oversaturated social analytics market.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • What Social Networks Does the Application Extract Data From?
  • What Type of Data Does the Application Analyze?
  • Is This a SaaS-Based Offering?
  • Does the Application Provider Have Experience Working in My Industry?
  • Does the Application Provider Have Experience Working in My Region?
  • Can the Application's Data Be Integrated With My Other Data?
  • Do I Need a Command Center?
  • How Much Will This Cost?

Representative Vendors

  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Digimind
  • IBM
  • Linkfluence
  • Microsoft
  • NetBase
  • Oracle
  • Salesforce
  • Shareablee
  • Spredfast
  • Sprinklr
  • Synthesio
  • Talkwalker
  • Tracx
  • Unmetric

Market Recommendations


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