Gartner Research

Survey Analysis: Compare the Tactics and Priorities of Leading Multichannel Marketers

Published: 17 January 2018

ID: G00343832

Analyst(s): Charles Golvin , Adam Sarner , Anna Maria Virzi


Leading multichannel marketers outpace their peers in their use of advanced personalization, mobile marketing tactics and social advertising. Marketing leaders should use this research to compare priorities and multichannel strategy to other marketers and identify ways to improve.

Table Of Contents

Survey Objective

Data Insights

  • 49% of Leading Marketers Say That Reaching Audiences at the Right Moment, Through Advanced Techniques, Is a Top Challenge
  • Leading Marketers Say That the Primary Reason They Use Social and Mobile Marketing Is Because of Their Ability to Target Personas
  • Leading Respondents Rank Mobile as the Most Effective Channel
  • Leading Multichannel Marketers Use More Mobile and Social Marketing Tactics Than Other Marketers
  • 62% of Leading Multichannel Marketers Say That Effective Delivery of Social Advertising Is One of Their Top Social Marketing Challenges
  • Methodology
  • Definitions

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