Gartner Research

Survey Analysis: Compare the Tactics and Priorities of Leading Multichannel Marketers

Published: 17 January 2018

ID: G00343832

Analyst(s): Charles Golvin , Adam Sarner , Anna Maria Virzi

Summary

Leading multichannel marketers outpace their peers in their use of advanced personalization, mobile marketing tactics and social advertising. Marketing leaders should use this research to compare priorities and multichannel strategy to other marketers and identify ways to improve.

Table Of Contents

Survey Objective

Data Insights

  • 49% of Leading Marketers Say That Reaching Audiences at the Right Moment, Through Advanced Techniques, Is a Top Challenge
  • Leading Marketers Say That the Primary Reason They Use Social and Mobile Marketing Is Because of Their Ability to Target Personas
  • Leading Respondents Rank Mobile as the Most Effective Channel
  • Leading Multichannel Marketers Use More Mobile and Social Marketing Tactics Than Other Marketers
  • 62% of Leading Multichannel Marketers Say That Effective Delivery of Social Advertising Is One of Their Top Social Marketing Challenges
  • Methodology
  • Definitions

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.

Learn More