Published: 17 January 2018
Summary
Improving customer experience tops the list of many organizations' desired digital business outcomes and CRM remains a Gartner top-10 search term. Our 2018 research for CRM and CX will help application leaders innovate CRM and CX initiatives to differentiate organizations in the digital age.
Included in Full Research
- Top Challenges and How Gartner Can Help
- How can we best support our enterprisewide CRM strategy and execution?
- How can we best support customer experience management and customer experience technology initiatives?
- How can we best support sales technology initiatives?
- How can we best support customer service and support technology initiatives?
- How can we best support digital commerce technology initiatives?