Published: 17 January 2018
Analyst(s): Gene Alvarez, Ed Thompson, Theodore Travis, Jason Daigler, Olive Huang, Michael Maoz
Improving customer experience tops the list of many organizations' desired digital business outcomes and CRM remains a Gartner top-10 search term. Our 2018 research for CRM and CX will help application leaders innovate CRM and CX initiatives to differentiate organizations in the digital age.
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