Gartner Research

Eight Ways Ecosystems Supercharge Business Models

Published: 18 January 2018

ID: G00335982

Analyst(s): Betsy Burton , Jan-Martin Lowendahl , Marcus Blosch , Hung LeHong , Kristin Moyer


Digital business puts a renewed and amplified perspective on ecosystems. We present eight ways for CIOs who lead digital business efforts to design, modify and expand business ecosystems to help their enterprise.

Table Of Contents


  • Design Business Ecosystems to Fulfill Future Business Capabilities
  • Define Future Desired Business Capabilities
  • Determine How Your Enterprise Can Leverage Digital Business Ecosystems
    • 1 — Access New Sales and Distribution Channels by Leveraging Ecosystems
    • 2 and 3 — Provide New Customer Interactions and Provide New Product Capabilities by Leveraging Ecosystems
    • 4 — Extend or Create Products and Services
  • Enterprises Can Form Their Own Ecosystems
    • 5 — Create a Collaboration-Style Business Ecosystem
    • 6 — Create an Orchestration-Style Business Ecosystem
    • 7 — Create a Creation-Style Business Ecosystem
    • 8 — Create a Matching-Style Business Ecosystem
  • Recommendations

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