Gartner Research

Tech Go-to-Market: Build the Foundation for Demand Generation Success

Published: 18 January 2018

ID: G00347089

Analyst(s): Christy Ferguson


Demand generation is a core element of any TSP strategy, but resource constraints and lack of clear objectives often lead to ineffective programs. Technology business unit leaders should ensure critical foundational elements are in place to successfully drive demand.

Table Of Contents
  • Key Challenges



  • Develop a Process to Define Demand Generation Objectives and Align Key Stakeholders
    • Align on Objectives Across the Leadership Team
    • Develop a Demand Generation Council
  • Address Skills Gaps to Support Demand Generation Readiness
  • Identify Appropriate Technologies to Support Business Objectives


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