Gartner Research

Mobile Marketing Primer for 2018

Published: 18 January 2018

ID: G00344134

Analyst(s): Mike McGuire , Charles Golvin , Ewan McIntyre


Mobile marketing enables marketing leaders to engage audiences at any time and place. Use our research to identify your mobile marketing type, inculcate a reliance on mobile marketing analytics and build a technology stack to deliver a fully integrated marketing strategy using mobile as connector.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I make a case for investment in mobile marketing?
    • Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
    • How do I mobilize my brand to deliver business results via mobile marketing?
    • How do I leverage real-time mobile engagement to activate customers and link online and offline experiences?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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